Exasperated that despite its successes, RIM and BlackBerry are still having to prove that it is relevant and has potential in today’s environment.
Lazaridis speaks of a “negative sentiment” towards RIM, asking multiple questions:
“Why is it that people don’t appreciate our profits? Why is it that people don’t appreciate our growth? Why is it that people don’t appreciate the fact that we spent the last four years going global?"
But wait, there's more: "Why is it that people don’t appreciate Acer as07a31 batteries that we have 500 carriers in 170 countries with products in almost 30 languages?”
That sounds like a man feeling underappreciated doesn’t it? RIM is successful, no one's saying it isn't Mike, so chill.
BlackBerry smartphones have been consistently near the top of phone sales, particularly the likes of the BlackBerry Curve, for example.
On the surface, it would appear that BlackBerry has managed to at least partially shift the “business-specific” tag that it has had for many years.
Many of its users are a lot younger these days, for instance, with features like BlackBerry Messenger appealing to the social media Asus a42-v6 battery generation.
RIM is poised to build on this growing consumer-love as well, the PlayBook will be squarely aimed at both comsumers and city-types evenly.
Don't believe us? Check RIM's website. You'll see iImages of the PlayBook showing of its games and media functionalities – not the first thing that a business user would be looking for.
So what is the problem?
The issue that many people have with BlackBerry is that it appears to be losing ground with the other major players.
Apple has revolutionised the way people use mobile phones – and Android has grown to become the biggest mobile operating system. Between these two big dogs, there ain't much left.
BlackBerry, as well as Nokia, is in a state of flux. Both have kept to what they know without pushing many boundaries. All the while, companies that are willing to change, such as Samsung and LG, are showing signs of heading out in front.
It isn’t necessarily a case of BlackBerry being unsuccessful, it is more the case that while other platforms are growing, RIM and BlackBerry is dropping.
Basically, a big overhaul in the way RIM makes phones and operating systems is what's needed – i.e. some fresh thinking.
QNX is the way forward
This is where RIM's ace-in-the-sleeve comes into play: the new QNX operating system.
RIM acquired QNX and has quickly turned around a tablet-specific operating system. One that will debut on its PlayBook – due out soon.
Hp pavilion dv4 BatteryPreviously, QNX operating systems could be found in car stereo Apple a1185 batteries systems, nuclear reactors and tanks. Now it's in RIM devices. This is good – this is new.
And this is doubley important as it is the operating system that is fast becoming on of the biggest factors for consumers when they're making a decision about what device to get next.
Nowadays in mobile entertainment, Apple and Android are leading the way. Their success is based on the experience and “ecosystem” as Nokia CEO, Stephen Elop would say.
This means more than just the hardware that the phone or tablet has, but the apps, services and UI as well. This is where QNX comes in.
It has been confirmed by RIM that BlackBerry phones will see the QNX operating system in the near future. The BlackBerry OS at the moment has been around for years. It is fairly outdated, and does not have the range of apps that Apple and Android do.
The reason why BlackBerry lags behind the “big two” in terms of apps is down to developing possibilities. Apps for BlackBerry are more expensive and complex to develop.
The New York Times provides an example of this problem.
Jason Schwartz, the developer of a bar and restaurant app called Matchbook, undertook some market research when building his app. He discovered from that research that his app was most suitable for female BlackBerry users.
Yet, the app is not available from BlackBerry App World, only from Apple’s App Store.
The reason? Mr. Schwartz told the New York Times, “The experience with Apple is very easy. With R.I.M., I wouldn’t even know where to begin”.
CloudTags:RIM's PlayBook,Tablet PCs,iPad 2,Android 3.0,Touch Screen LCD Monitor,LCD Monitor
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