2011年5月17日星期二

Apple’s $60 billion in cash will be put to use to build out cloud offerings


Lucky for us, they are missing out on the fomenting of the new new thing: the cloud bubble.
Even if you paid extra special attention in social studies, you probably can’t name a single gold company that prospered in the mid-19th century and is around today. But you’d hard pressed to find someone who hasn’t heard of Levi Strauss & Co., who made the miners’ work apparel of choice. To belabor the point, you want to be positioned agnostically as possible for the cloud buildout; Cisco Systems Inc. and Riverbed are the two best names in the pick-and-shovel trade.
Recently, the world has become obsessed with what I’ll refer to collectively as “hard assets.” The dollar is tanking as Prof. Ben Bernanke brings academia to monetary policy. University endowments are hoarding gold on the advice of their alumni. Central banks, master market-timers that they are, are accumulating (or refusing to sell) bullion at these record levels. Farmland has seen more bubbles this century than almost any other asset in America, but yet again prices in the heartland are seeing double-digit gains — per quarter. After a brief interruption in 2008, investors of all stripes have come barreling back in to anything that they think is getting scarcer.
For instance, lithium consumption in batteries was up dramatically from 2002 to 2010, and is projected to climb fourfold over the next 10 years, according to the TRU Group’s estimates. Impressive, right? Commercial lithium-ion batteries didn’t even exist a few years back.
Bubbles happen because investors love to extrapolate charts like this ad infinitum. Sociedad Quimica y Minera de Chile SA
the company with the highest lithium output, had a market capitalization of $35 million in 1993. Today SQM is worth $8.47 billion, rough 227 times what you could have bought the whole company for in the Clinton years.
In investing the price you pay matters, and all commodities have been in a secular boom for some time now. The real money was made before the world knew what a lithium battery was. The time to get long commodities was before Jim Rogers created an index for retail investors, not when he is advising MBA students to become farmers.
Apple already has eliminated optical drives on its MacBook Air model. Chief Executive Steve Jobs has been building out Apple’s data centers and cloud pipelines (buying music-streaming service Lala.com) in preparation for a full-scale cloud rollout.
Apple-branded cloud services, where you can watch any TV episode or listen to any song you’ve downloaded on any mobile Apple device, is the company’s next step in keeping the iPod/iPhone/iPad train rolling. The advantage that Apple has enjoyed with iTunes is beginning to erode, as music services like Pandora and Spotify have been changing consumption habits, with users migrating from single downloads to all-inclusive streaming services.
You better believe that Apple’s $60 billion in cash will be put to use to build out its cloud offerings, in the name of widening its competitive moat. The cloud will allow Apple to couple the ability to consume media anywhere with the Apple hardware cum user experience.
Not that Amazon and Google Inc. are going to let Apple have a free pass. Amazon recently introduced a free, 5-gigabyte “music locker,” where users can upload audio files and listen to them on any computer.
When Google rolled out Gmail as an invite-only service and offered a paltry 1GB of email storage, it inspired a frenzy. Now that Gmail storage is up to 7GB, when Google launches its own music-storage service (it’s trying for later this year), can it really start out with less than 10GB? All this data floating around in the cloud, which will multiply every few years, require the switches and cables and hardware made by Cisco and Riverbed.
The next few years will be an arms race, with companies trying to position themselves as cloud-competent. Research firm Gartner expects worldwide cloud-services revenue will grow from $46 billion in 2008 and $56 billion in 2009 to more than $150 billion in 2013.
It is recommended that you fully charge(generally recommend an overnight charge) and discharge the new Apple a1281 laptop battery two to four times to allow it to reach its maximum rated capacity. It is normal for a battery to become warm to the touch during charging and discharging.
Apple a1281 batteryWhen charging the Apple a1281 battery Pack for the first time, the device may indicate that charging is complete after just 10 or 15 minutes. This is a normal with rechargeable batteries. New Apple a1281 is hard for the device to charge; they have never been fully charged and not "broken in".Sometimes the device's charger will stop charging a new battery before it is fully charged. If this happens, remove the battery from the device and then reinsert it. The charge cycle should begin again. This may happen several times during the first battery charge. Don't worry, it's perfectly normal.


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