This is no Seinfeld commercial. Instead, it’s a straightforward ad whose theme is Windows PCs have come a long way in the past few years, and are worth another look.
It’s prime time for Microsoft to push this message, since Windows 7 launched a year-and-a-half ago, and Windows 8 isn’t expected to debut on new PCs for more than another year. The PC market, as a result of the decline of netbook(Dell vostro 1500 laptop battery Toshiba pa3534u-1bas batteries) sales, coupled with the rise of iPad/tablet sales, isn’t growing much, which is denting Windows client revenues.
Microsoft and its Crispin Porter + Bogusky agency chose a somewhat odd way to emphasize the idea that Windows 7 PCs are worth checking out. As Microsoft explains the new campaign:
“Instead of waiting for them (users) to come to us, we bring a PC store to them when they least suspect it. In the TV ads, we target unsuspecting real people by transforming a room in their home into a personal PC store with a wide array of innovative, beautiful hardware.”
It seems to me that Microsoft could accomplish the same if the company would open some more Microsoft Stores — especially here on the East Coast, where the still-unopened Atlanta store is Microsoft’s only current option out this way. As I’ve blogged before, buying a PC here in New York City is a pretty dismal experience. I wouldn’t know about the wide variety of Windows PCs if I wasn’t a member of the press, privy to Microsoft showcases.
In Europe, Microsoft recently began touting the Windows Collection Web site as a way to share with potential customers some of the newer Windows 7 PC(Dell studio 1535 battery,Hp pavilion dv4 battery) form factors that have been introduced to the market in the past few months.
What do you think of the new Windows ads? Have you seen any new Windows 7 PCs introduced recently that might make you trade-in your good enough XP or Vista machine?
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